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Welcome to Steve Rolfe Photography

My name is Steve Rolfe and I started my own photography business just over a year ago.

The main feature of my business is based in interior design photography and I work with interior-soft furnishing designers as well as hotels and restaurant-bars.

I am based in Gloucestershire, but have worked in various areas of the country, so am happy to travel.

I have met and worked with a lot of fantastic designers and owners in my first year and am hoping to push my business onwards in 2016 and hopefully will get to work with a lot more creative people in the coming year.

I have a number of packages available to designers to suit their needs from whole property shoots to product images so I can offer a truly bespoke package.

My website carries a number of my images  highlighting not only my interior photos but also a portfolio of other work.


If you are seeking a photographer for a project, please contact me.

Thank you

Steve Rolfe

steve rolfe interior photography on Facebook


New Improved Roman Blind Wizard

Roman Blind Wizard, the internet-based design and calculation facility for bespoke Roman blind makers, has celebrated its third anniversary with a complete makeover and functionality upgrade.

When it was launched in 2012 was the first universal utility designed specifically to calculate the ideal fold sizes and precise rod pocket positions for cascading and standard Roman blinds. Since then it has helped more than 1,500 Roman Blind makers all over the world, ranging from large companies to individuals. To satisfy this global demand Roman Blind Wizard now offers both metric and imperial calculations.

Developed in the professional workrooms of Staffordshire-based bespoke curtain and blind-makers, Mary Grice Soft Furnishings, the Wizard eliminates the mathematical minefield which faces conscientious designers and makers of bespoke Roman blinds, generating precise answers to every key question:

  • How many folds should my Roman blind have?
  • Where should I position the rods in my Roman blind?
  • How do I plan for cascading folds in a Roman blind?
  • How do I allow for different headrail depths and bottom trims?
  • What will the stacked-up depth of my blind be?
  • How much fabric, lining and hardware will I need?

Initially developed with a view to saving precious time in her own busy workroom, designer Mary Grice soon realised that no other similar solution existed in the soft furnishing market-place.  Researching the likely demand for such a tool, she discovered three core traditional methods of approaching the fold calculation dilemma:

  1. Manual Calculations – tedious and time consuming, and often teamed with the need for trial sampling on scraps of fabric to double-check accuracy
  2. Look-up tables – often out-dated with no scope to specify different headrail depths or design options, these do not deliver a truly bespoke solution
  3. Getting it wrong – the mathematics behind perfect fold calculations is tricky; a tiny error can result in blinds that just look wrong!

“Each bespoke Roman blind has a multitude of variables” explains Mary, “including finished drop, headrail allowance, fold depth, number of folds, cascade increment, bottom trim and stacked-up depth constraints.  And with all these variables to consider, it’s not surprising that many of us spend more time on the calculator than the sewing machine!”

A solution was clearly desperately needed for bespoke Roman blind makers to improve the speed and accuracy of blind specification whilst retaining control of the variable design elements.  Roman Blind Wizard delivers a precise Workroom Instruction sheet and complete bill of materials from one simple input screen.  Interactive help and intelligent processing means that mistakes and wastage are eliminated.

Over the past three years Roman Blind Wizard has provoked enthusiastic and in some cases rapturous responses:

“Once again, thank you so much, it really saves us so much time in the workroom”

“Brilliant!….will save me so much frustration and brain ache”

“….the spacings are absolutely perfect”

Roman Blind Wizard looks set to become the Industry Standard for blind makers globally.  It is already being used by dozens of workrooms in the UK, with new users joining from around the world every day.

Roman Blind Wizard is available to anyone involved in the design, specification or make-up of bespoke Roman blinds, from sole traders through to huge workrooms, interior designers, specifiers, wholesalers, retailers and manufacturers.  Pricing and purchase options are available for a single Roman blind or one thousand, and the time savings and improved accuracy are tangible and immediate.

Roman Blind Wizard is available now as a web-based, pay-per-click facility.  Registration is quick and free and for a limited period, new users will get one free credit to evaluate the service without obligation.

Go to


Fancy a splash of colour? Try Girones…

For many years, the growing trend for modern furniture, with plain and subdued colours has been present in thousands of homes, hotels and restaurants.

With their Geometric Collection of curtains and cushions Girones, one of BITA’s latest members,seeks to inject a splash of colour and to brighten up the paleness with modern colours and shapes, giving a fresh and comfortable feeling to every part of your home, whilst maintaining the feel of modernity and elegance which is so important.

Exceptional designs, made with high quality fabrics, give a touch of personality that will not go unnoticed.

You can find these designs and much more on Girones online shop

Bollington Insurance Announced as Appointed Broker for British Interiors & Textiles Association

September 2015, Bollington Insurance has recently been appointed as the insurance broker for the British Interiors & Textiles Association.

Established in 1973, Bollington is an award-winning independent insurance broker based in the North-West of England, with a nationwide presence.  Bollington will offer BITA members access to business insurance quotations over the phone or face-to-face, while their competitive premiums come with an additional 10% discount for members and showcase visitors.

Clients also have access to 24/7 claims support should the worst happen.   Alongside insurance advice, Bollington also provides health and safety assistance at a favourable rate should the business require it.

Bollington will be supporting the upcoming BITA showcase in September in Manchester.  Staff will be available at the show to discuss any insurance related matters that may concern members or showcase visitors.

Paul Moors, Chief Executive of Bollington, commented: “We are delighted to be working with BITA, and to be in a position to offer their members a useful discount on their insurance premium.  We are confident that BITA members will be very happy with our service offering, as our friendly team offer advice on a full range of insurance products.”

“Bollington is known for taking the time to develop relations with customers in specialist markets in order to offer them a high quality of cover and great value for money.”

“We are looking forward to attending the September BITA Showcase events and building relationships with businesses working in this exciting industry.”

BITA’s Accounts Manager, Gary Ferguson, remembers how Bollington supported the company after suffering a serious fire in 2011, which completely destroyed their office, “We know how important it is to have the correct insurance policy set in place. Bollington Insurance Brokers were able to assist us in identifying the right cover, specific to our business, and also provide quotes from several insurance companies. Their process is simple and easy to understand- they are more than happy to help with any queries. I would highly recommend Bollington to anyone, especially those who are afraid of shopping around in case their quality of cover maybe affected.”

BITA members can get a quotation for their insurance through, or by calling Bollington on 0845 601 3852.  Remember to mention you are a BITA member when calling to obtain a discount on your insurance.


Only one month to go! The 13th of September marks the beginning of BITA’s annual September Showcase Roadshows and we couldn’t be more excited.

We begin in Manchester at the contemporary Lowry Hotel (13 – 14 September) before moving to the stylish Belfry Hotel in Nottingham (16 – 17 September), finally we conclude at the luxurious Hilton, Syon Park, in London (20 – 21 September); optimise your experience at Syon Park by visiting Decorex, which is right next door!

We have an array of exhibitors joining us at the September Showcase, ranging from those specialising in fabrics, poles, trimmings and blinds to those who have stunning accessories, and lots in-between! With brands such as: Archroll, BBSA, Chatham Glyn, Edmund Bell, Emily McGuiness, Ena Shaw, Foster Lane, Integra, Jones Interiors, Montgomery, Novatec, NV Blinds, Prestigious Textiles, Richard Barrie, Rol-lite, Silent Gliss, Silkland, Simta, Streets, Swish, Tulip Blinds, Universal, Wendy Cushing Passenterie and Wise Windows – you are sure to be inspired!

If our exhibitors don’t fully quench your creative thirst, we’re also holding Masterclasses, with a different specialist seminar held by a range of professionals in the mornings and afternoons of the shows! This is a great opportunity for you to gain some tips on window blind safety and making curtains, blinds and lampshades. Entry to Masterclasses is free to all guests but you will need to book your place. Make sure you have pre-registered to receive all the latest class and booking information.

As always entry to our trade only show is free and we’re also offering free tea and coffee all day! Dependent on the venue, a complimentary canapé or buffet lunch will also be available for you to enjoy. And…if you pre-register for the show you will be entered into our Grand Prize Draw.

Sign up today at; we can’t wait to see you!

Trade charity, FTCT, launches its second national poster campaign with the backing of industry leaders

Trade charity, the Fashion & Textile Children’s Trust (FTCT) has sent personal letters to CEO’s and HR managers of 130 of the UK’s top retailers, with the support of industry leaders Meg Lustman, CEO of Hobbs and Chair of FTCT, and Dave Shepherd, COO of Arcadia and Trustee of FTCT.

The aim of this year’s campaign is to increase awareness of FTCT’s grant programme that supports the education and wellbeing of children whose parents work in any aspect of UK fashion retailing, manufacturing and textile trade, including those who work in the interior textiles industry.

FTCT are currently working with BHS, M&S, Hobbs and NEXT however, they are keen to reach more companies – big and small – to help ease financial pressure off those families in the industry who have hit hard times.

It only takes one instance such as illness, disability or bereavement to put family in financial hardship,” says FTCT director, Anna Pangbourne. “This can have a detrimental effect on their personal lives and performance at work.

“We have grants available to help children with their education and overall wellbeing; these grants act a bridge to help families support them during difficult financial times,” she continues. “With the help of FTCT trustees such as Meg Lustman and David Shepherd we aim to encourage more employers to jump on board and work with us to support their employees and their children throughout the UK.”

 The charity welcomes contact from all employers who wish to get their company involved. To find out more, simply call the FTCT team on 020 7232 1876 or email

Image for June 15 blog

BITA Members benefit from partnership with Utilitywise

BITA is proud to have selected Utilitywise as the preferred Energy Partner for BITA (trade association for the UK interior textiles industry).

Thousands of businesses of all sizes rely on Utilitywise for their energy and water management needs, whether at one site or across the UK.

They have access to prices from major gas and electricity suppliers in the UK, allowing them to find an energy price for your business and removing the hassle of dealing with your energy account.

Why choose Utilitywise…

They provide a one stop service for Electricity, Gas and Water.

  • A dedicated Account Manager will work with you to tailor a plan to match your organisation’s needs, delivering time and cost savings to your business.
  • You can gain free and impartial advice from our free phone Utility Helpline – 0845 653 1034.
  • All BITA members are offered our free Bill checking service (Electricity, Gas and Water), providing peace of mind and ensuring you only pay for what you need.
  • A free Energy Health Check is available to BITA members which will allow you to benchmark your business against those in the same industry and of a similar size, we may uncover savings opportunities during this process.
  • Using their market knowledge and buying power, they research the market and provide a range of tariffs (fixed, flexible or portfolio) – to save you money and time.
  • Your Account Manager will remind you when you are due to renew your contracts, offering you peace of mind and time saving when managing your accounts.
  • Your dedicated Account Manager will walk you through the switching process. Taking care of all of the paperwork.

Frequently asked questions…

Do we pay Utilitywise or the supplier?

Your contract will always be with the supplier.

How is Utilitywise paid?

Utilitywise is paid a commission from the energy supplier. This varies by energy supplier and is often a fixed fee per meter.

Are Utilitywise regulated by an official body?

No, but we are regularly audited by the energy suppliers to ensure we are adhering to their codes of practice. In addition, we have an in-house compliance team.

 Which energy suppliers do Utilitywise work with?

We are truly independent and we place contracts with the widest range of suppliers including some of the smaller new entrants to the market.

What information do you need from me?

All we require is a signed Letter of Authority (LoA) and a scanned copy of your most recent bill. The LoA does not oblige you to do anything moving forward – it simply allows us to begin the analysis process. You are not obliged to work with us beyond that.

Who manages the handover?

Utilitywise manages the whole transfer process.

Key Benefits:

  • Fixed price contracts for up to five years.
  • Reduction of energy consumption through a wide range of auditing, monitoring and reduction services.
  • Central billing – for customers with multiple sites
  • Excellent customer service

To find out more about joining BITA from £50+VAT a year please email or call 01908 410598 (ex 5)

Already a member?

Contact our BITA energy experts on 0845 653 1034 or e-mail

Join us at BITA’s BIG SHOOT!

The British Interior Textiles Association is delighted to announce:


Friday 17 July 10am – 2pm

We are so excited to be inviting you to BITA’s BIG SHOOT!

A great way to network with other companies in the Interior and Textiles Industry and have a spot of good old fashioned fun in the English countryside!

       download       bbq

                       JOIN US IN                          Just £79 per person

      Warwickshire             (plus VAT)

Tickets include:

  • Breakfast (bacon roll & tea/coffee)
  • Shooting (guns, clays & cartridges)
  • Tuition
  • A touch of competition to sate your competitive streak
  • A BBQ lunch with refreshments


Location: Just off the M40, a short drive from Coventry. Full details will be provided at time of booking.

Timings: Arrival is 10.00 – 10.30am and breakfast will be served at 10.30am. We will shoot from 11am – 1.30pm and after you have enjoyed prize giving and the BBQ lunch you will be free to leave at about 2pm.

What do I need? Yourself and any guests, a sense of fun and an appetite: we will provide the rest!

How do I book? Email Laura:

Looking ahead to BITA’s September Roadshow: 4 months to go!

We are already getting excited about September’s Showcases and we know, with March’s resounding success still ringing in our ears, that it will be upon us before we know it.

We start in Manchester at the opulent Lowry Hotel on Sunday 13th & Monday 14th September, travel down to the chic Nottingham Belfry Hotel for Wednesday 16th & Thursday 17th September and finally culminate at London’s stunning Hilton Syon Park on Sunday 20th & Monday 21st – where you can make the most of your day by visiting Decorex at the same time!

With venues up and down the country you can come and see us at a place convenient to you and, if your appetite hasn’t been satisfied by the many brands that are showing with us, enjoy free tea & coffee and maybe even time it just right to enjoy our complimentary canapé or buffet lunch (depending on where you visit us).

With many of the UK’s top brands already signed up, including: Archroll, Chatham Glyn, Eclectics, Emily McGuiness, Foster Lane, Integra, Jones Interiors, Novatec, NV Blinds, Prestigious Textiles, Rol-Lite Blinds, Silkland, Simta, Streets, Swish, Tulip, Universal, Wendy Cushing and Wise Windows you are sure to leave with inspiration galore and a BITA goody bag too!


To pre-register as a visitor and keep up to date with the latest show information please visit

Thinking about exhibiting?

For more information and an exhibitor information pack, please contact Laura Jones on 01908 410 598 ext.5 or email